With its pH-balanced and IntraLipid technology

intense color results and 100% gray coverage

Essential protection during the dyeing process through BondPro+ technology

Durable cardboard packaging

Goldwell Elumen Play @PINK 120 ml 50 % With its pH-balanced and IntraLipidGoldwell Elumen Play @PINK 120 ml Goldwell Elumen Play @PINK is a semi permanent hair color ideal for creative and vibrant looks. This color offers intense color results and adds beautiful shine to your hair. Advantages at a glance: Durability: 10 to 15 washes No developer required 17 vibrant shades that can be mixed together HDmax technology for longer durability and even fading Shine and Care technology for shiny and well groomed hair Easy to apply